WELCOME TO BMW INDIVIDUAL.

The Combination of Aspirations and Perfection.

The higher one's own aspirations are, the more difficult it is to achieve them. Since genuine exclusiveness is extremely rare. It is exactly this characteristic that makes BMW Individual so unique, since the range of materials to choose from is more select than for any other vehicle. By perfectly combining all details, BMW Individual meets even the highest expectations: the most exclusive way to drive BMW.

The BMW Individual automobiles.

Exclusive combinations of unique equipment: the BMW Individual automobiles.

CAST THE ULTIMATE SHADOW.

There’s a new shadow being cast and it’s the BMW 1 Series Shadow Edition. This model is packed with attitude featuring darkened head and tail lights, and kidney grille. With the inclusion of M Sport pack as standard, the BMW 1 Series Shadow Edition oozes athletic character and promises a dynamic driving experience.